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Hot Topics Net Neutrality RIM BlackBerry Apple iPad Apple iPhone Enterprise 2.0 Microsoft Office Green tech All About Microsoft Mary-Jo Foley Mobile RSS Email Alerts Comments Share Print Facebook Twitter Recommend Yahoo Buzz Digg Email Facebook Twitter StumbleUpon Reddit Home / News & Blogs / All About Microsoft With Nexus One, Google paves the way for a Microsoft-branded phone
By Mary Jo Foley | January 5, 2010, 11:44am PST
Summary
Even though HTC is the company behind the Nexus One, the latest “superphone” is seen as a Google phone not an HTC phone. So if Microsoft ends up fielding the long-rumored Microsoft Pink phone,foldable bluetooth keyboard, such a move won’t be unprecedented.
Topics Google Inc., Phone, Microsoft Corp., Telecom & Utilities, Mary Jo Foley Blogger Info Mary-Jo Foley Bio Contact Biography Mary-Jo Foley
Mary Jo Foley has covered the tech industry for 20 years for a variety of
publications, including ZDNet, eWeek and Baseline. She has kept close tabs
on Microsoft strategy, products and technologies for the past 10 years. In the
late 1990s, she penned the award-winning “At The Evil Empire” column for ZDNet,
and more recently the Microsoft Watch blog for Ziff Davis.
Got a tip? Send her an email with your rants,green cocktail dress, rumors,ir usb receiver, tips and tattles. Confidentiality guaranteed.
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Even though HTC is the company behind the Nexus One,led keychain lights, the latest “superphone” is seen as a Google phone not an HTC phone. So if Microsoft ends up fielding the long-rumored Microsoft Pink phone, such a move won’t be unprecedented.
Project Pink (if you need a post-New-Year’s refresher) is the codename for Microsoft premium mobile services and/or a Microsoft-branded phone that was supposed to be aimed at the teen/20-something consumer market. At the end of 2009, there were plenty of rumors flying that claimed Microsoft had decided against coming out with a Microsoft-branded phone, and that Pink was nothing more than a set of mobile services that would be available for license by all of Microsoft’s phone partners.
Microsoft, for its part, has remained mum (publicly) about its Pink project and plans. When asked whether Microsoft planned to work with a single hardware maker — like Sharp, for instance — to develop and deliver a Microsoft-branded phone, the Softies were noncommittal in their answers. But many company employees and Microsoft watchers have said they’d be surprised to see Microsoft risk alienating its network of phone partners by annointing one as the maker of the Microsoft phone.
Google, which, like Microsoft, is a developer of a mobile-phone operating system, seemingly has decided any potential alienation is worth the risk. But what’s the pay-off, the Financial Times wondered:
“Amidst all the hype about Tuesday’s .. launch of the first Google Phone, there is one overriding question that has gone unanswered: what is the One Big Idea behind this device that is so compelling that Google thinks it’s worth risking its relationship with other handset makers over?
“Just sticking a Google brand on an HTC handset doesn’t add up to much, particularly since some 0b5f4b49940f92ee86d1d66ae1ecd682 already carry co-branding.
“Maybe Google thinks it needs more control over the overall experience and has had a bigger hand in the hardware and software design. But it has also worked closely with Motorola and others on previous Android handsets, so how new would this be?”
In Microsoft’s case,flower girl dresses for toddlers, we know the company is trying to tighten the reins on partners to improve the end-to-end Windows Mobile experience. Microsoft — whether by Microsoft choice or by partner defection — is working with fewer mobile-phone makers more closely, sharing chassis designs with them and getting them to build more closely to Microsoft-provided specs. The result,mini spy pen, at least in theory, is future? Windows Phones running Windows Mobile might actually use some of the Microsoft-provided user-interface and service elements That wouldn’t mean all Windows Phones from the handful of vendors producing them would look exactly alike; There still would be room for someone to do a Zune phone (with music consumption the biggest selling point) or another to do an Xbox phone (a phone that could share Xbox video, gamertags and other gaming elements).
Google execs are playing up its decision to launch a Google phone as “pushing the industry to open up in an attempt to replicate on mobile phones the environment that has allowed the PC-driven Web to grow at explosive rates.”
Hmm. Not quite sure I’m following the logic of that one. Isn’t controlling the end-to-end experience, a la Apple, the 180-degree opposite of what led the Windows PC market to grow? Apple’s continued resistance to allowing third-party vendors to create clones of its PCs or iPhones may create a more consistent environment, but it doesn’t create a more open one. And Apple’s record on openness on iPhone apps hasn’t been one to write home about, either. (In fact,iphone component cable, that’s another reason Google seems to have gravitated toward a Google phone preloaded with Google apps. Google execs don’t want Apple to have the last word in deciding which Google apps and services consumers can and can’t use.)
I wonder if Google’s decision to offer a Google phone will change anything in Microsoft land, in terms of whether Microsoft will or won’t release a Microsoft-branded phone. Google envy could push the Softies to give Pink a new lease on life (if Pink’s lease really had expired). Or negative partner/Wall Street/user feedback about Google’s decision to compete with other Android phone makers could keep the Redmondians from going anywhere near a Microsoft-branded phone.
Do you think we’ll see a Microsoft-branded phone in 2010? Or will Pink be nothing more than a set of partner-provided premium mobile services when it/they debut?
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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).
Full Bio Disclosure Contact Follow on Twitter Disclosure Mary-Jo Foley
Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors. I have not accepted any consulting funds from Microsoft, any of its partners or its competitors for any studies/projects.
Biography Mary-Jo Foley
Mary Jo Foley has covered the tech industry for 20 years for a variety of
publications, including ZDNet, eWeek and Baseline. She has kept close tabs
on Microsoft strategy, products and technologies for the past 10 years. In the
late 1990s, she penned the award-winning “At The Evil Empire” column for ZDNet,cheap spy cameras,
and more recently the Microsoft Watch blog for Ziff Davis.
Got a tip? Send her an email with your rants, rumors,iphone 4 cover, tips and tattles. Confidentiality guaranteed.
More from “All About Microsoft” Microsoft rethinks, reveals prices for its Office 2010 SKU line-up Microsoft to show off Courier at CES? Call me highly skeptical Related Discussions on TechRepublic Did you know you can take part in these discussions with your ZDNet membership? how can i receive calls/texts from old phone on new phone? (HTC Aria (photos)) Review: Locale Android app silences your phone at the right times Friday Yuk Ask a Question Start a Discussion Talkback Most Recent of 62 Talkback(s) View All Collapsed View All Expanded Follow via: RSS Email Alert Is anyone out there? Does anyone care? ECHO..ECHO..ECHO – NT NT raycote 01/05/2010 11:56 AM Reply to Flag HERE…. I care. Competition breeds excellence.
I hope MS jumps in with both feet and makes Apple and Google produce better phones for sell them cheaper. Fark 01/05/2010 12:19 PM Reply to Flag Tough acts to follow To be compelling,beautiful dresses, MS must offer something that is “better” than the iPhone, Blackberry and Android. I am not saying it cannot be done, I just don’t have much faith in MS pulling it off. A second rate phone would be highly embarrassing for MS. Economister 01/05/2010 12:21 PM Reply to Flag “A second rate phone would be highly embarrassing for MS. ” A second rate product, but really really hyped up would be the norm. CapitalismAteItself 01/05/2010 01:06 PM Reply to Flag You are in the wrong blog A second rate product, but really really hyped up would be the norm.
We are talking about MS, not Apple. NonZealot 01/05/2010 01:12 PM Flag Just like your trolls, CapitalismAteItself Second rate, at best. John Zern 01/05/2010 01:57 PM Flag All they need to do.. …is improve on the 54.2% fail rate of the XBOX 360.
How hard can that be. maskman01 01/05/2010 02:01 PM Flag Be nice (nt) nt Economister 01/05/2010 05:44 PM Flag I will b surprised to see MSFT branded phone I will be really surprised to see MSFT come out with their own phone. Also we have to remember we do not know how Google is going to handle this. A few months back Droid had all the mindshare and today Nexus has it. So where does that leave Droid and Verizon. Yes Verizon will get Nexus by Spring, but till then they sure do loose out.
Point is, it will be interesting to see how Google will handle these situations. Things are still to unfold.
And by the way those who thinks it is game over for MSFT in mobile, my bet is that they will be in for a surprise. Mobile is so deter mental to future of MSFT there is no way they will give up on it. harsh_rohit@… 01/05/2010 12:22 PM Reply to Flag You couldn’t have said it clearer…. “Mobile is so deter mental to future of MSFT”.
Translation: Mobile is so detrimental to the future of Microsoft…they will soon realize the cannot win them all.
Or: Mobile…(has) deter (the) mental(ity)… of Microsoft… they have to leave this market ASAP, or risk becoming a reference joke in the industry aka… be like Windows… just don’t be Windows Phone. cosuna (Edited: 01/06/2010 10:39 AM) Reply to Flag Doubt this will be a big success Consumers might buy the phone because they are familiar with the Google brand,classic controller, but if it becomes another Windows experience, with uncontrolled third party apps, malware,aaa flashlight, etc showing up on the phone, and the fact that it’s a phone and therefore contains potential for expensive mischief,ir remote receiver, consumers are going to get a bad taste in their mouths.
What if some ostensibly normal app turns out to be malware and starts dialing the phone to unwanted numbers in Eastern Europe, or dialing in to the White House,wedding shop, or other evildoing. Or put up inappropriate content to unsuspecting users.
Because it’s a phone, Apple probably has the right model of final signoff to limit what goes on the thing.
Also, I’m very unimpressed by any company going to a Chinese or Taiwanese or Korean duplicator for the hardware. As my 8th grade English teacher used to say (quite correctly in hindsight) “Anything worth doing is worth doing well.” You’re just not going to get premium hardware quality from Asian duplicators. You’re going to get cheap plastic that feels cheap. HollywoodDog 01/05/2010 12:28 PM Reply to Flag Why don’t you… walk around your house and check where all your HW is made. If you got rid of all the stuff made in Asia you would not have much left. You probably would not be able to build much of anything any more without using Asian manufacturers in a significant way. Economister (Edited: 01/05/2010 05:40 PM) Reply to Flag More racism on ZDNet…. BIG Surprise! The comments are usually filled with anti-Asian racists. MSFTWorshipper 01/05/2010 04:19 PM Reply to Flag WHAT??? How was that racist??? If anything its short-sighted. rjohn05 01/05/2010 04:38 PM Flag I’m racist!? My Korean born wife will be interested to hear that. I was getting at the
idea you have to design the hardware yourself,itouch 8, not turn to duplicators
that turn out uninspired copies in cheap plastic. I’ve got all kinds of
Asian stuff, like everyone, and the only stuff that bears marks of inspired
design are from Apple. HollywoodDog 01/05/2010 07:04 PM Flag View More Comments View All Collapsed View All Expanded Talkback – Tell Us What You Think Subject (max length: 75): Reply: Add Your Opinion Forrester Research Offers Cost Analysis of Cloud-based EmailFairchild Semiconductor Cut IT Costs by $500,000Sanmina-SCI Switched 15,000 Users from Microsoft® ExchangeLearn How Google Tackles IT Security Get it the way you want it ZDNet Newsletters
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